The following transcript has been edited for clarity and conciseness. You can view the entire livestream here. https://www.youtube.com/embed/oIklYbvCyeI Michelle: Thank you, Rebecca, for being here. Rebecca has done a ton of deep diving into trademarks and trademark law over the past couple of years. One of my favorite things to do is talk to Rebecca about trademarks because [...]
The USPTO is raising many fees in 2021. Some other fees will decrease or go away. A trademark is still a worthwhile investment Trademark Cost Change: USPTO Updates Fees in 2021 How much does a trademark cost? The answer is about to change. On January 2nd, 2021, the United States Patent and Trademark Office (USPTO) will implement a fee [...]
By: Katie Rinkus For our fourth Women’s History Spotlight, we’re turning to the one, the only, Miss Americana herself: Taylor Swift. Love her or hate her (I love her, obviously), Taylor is one of the most influential musicians and songwriters of our generation. In addition to her musical gifts, Swift has also proven herself a savvy and thoughtful [...]
By: Michelle Green Confession: I have loved People magazine and articles about celebrities ever since reading my mom’s subscription when I was little. Celebrity “news” is still my go-to procrastination tool. Now that I’m a business attorney, my guilty pleasure comes with a dash of professional curiosity. I notice, and even look for, celebrities who are also savvy [...]
Another day, another celebrity filing a trademark application to coopt an everyday expression. At the center of this case: Kylie Jenner and the household wakeup call “Rise and Shine”. Following the online explosion of a video of Jenner serenading her daughter with the familiar refrain, she immediately sought to capitalize on the phenomenon by selling sweatshirts with a logo [...]
