Trademarks are a key part of people's businesses, protecting their names, logos, and associated phrases. Office actions are like roadblocks to getting your trademark registered. Some office actions are easy to predict and get around, but others might force you to find a new path to registration. https://youtu.be/31GhmJurvpk This article was derived from a livestream with Michelle Green and [...]
The following transcript has been edited for clarity and conciseness. You can view the entire livestream here. https://www.youtube.com/embed/oIklYbvCyeI Michelle: Thank you, Rebecca, for being here. Rebecca has done a ton of deep diving into trademarks and trademark law over the past couple of years. One of my favorite things to do is talk to Rebecca about trademarks because [...]
The USPTO is raising many fees in 2021. Some other fees will decrease or go away. A trademark is still a worthwhile investment Trademark Cost Change: USPTO Updates Fees in 2021 How much does a trademark cost? The answer is about to change. On January 2nd, 2021, the United States Patent and Trademark Office (USPTO) will implement a fee [...]
Another day, another celebrity filing a trademark application to coopt an everyday expression. At the center of this case: Kylie Jenner and the household wakeup call “Rise and Shine”. Following the online explosion of a video of Jenner serenading her daughter with the familiar refrain, she immediately sought to capitalize on the phenomenon by selling sweatshirts with a logo [...]
Ohio State University’s toughest opponent this season is not on the football field, but in Washington D.C. – the United States Patent and Trademark Office. OSU recently applied to trademark the mark “THE” in order to protect a line of t-shirts and hats sporting the word in large letters above a very small school logo[1]. The USPTO responded to [...]
