The Spooky Business of the Seasonal Halloween Pop-Up
As the leaves fall every autumn, a seasonal specter rises to suffuse sepulchral storefronts with spirit and spook: the Halloween pop-up shop. For a few weeks every year, dusty ‘For Lease’ signs relinquish their vigil to bright orange-and-black banners broadcasting their bounty to the well-flannelled masses. Where do these stores come from? Where do they go? How can seasonal [...]