Trademark Registration: Why?

Imagine you finally started that business or launched that product line and came up with the perfect name. It’s going to be something people remember. It’s buzzed about all over social media, and you’re getting great press. You have a beautiful website, great packaging, an amazing sign – and then you get a cease and desist letter. Someone’s demanding that you stop using the name immediately, and you may need to start from scratch. Does this possibility worry you?

If changing the name is only a minor hassle for you, then it makes sense to invest in other parts of your business for now.

But if you have a word, phrase, or logo that you love, or if being forced to change the name at some point in the future would hurt your business, you should consider trademark protection.

What is a trademark?

A trademark is a word, logo, brand, or phrase legally registered or established by use as representing a business.

Ready to take the first step to protect your brand? Schedule a consultation with a trademark attorney at G & G Law to talk about the benefits of trademark registration.

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    What Does Trademark Registration Do?
    How Can I Get a Strong Trademark?
    Searching and Filing: The Process
    How G & G Law Can Help

    What Are The Benefits of Trademark Registration?

    If you have a name, brand, logo, or phrase associated with your business, giving it as much protection as possible will grant you some peace of mind. Some benefits of trademark registration with the US Patent and Trademark Office include:

    A trademark makes sure that everyone knows that your goods or services come from your business. That's one of the benefits of trademark registration.

    Clear Ownership

    Make sure no one else can use your mark.

    Registering your trademark gives you a clear stamp of ownership from the date of filing. If anyone else wants to claim that they are the real owners, they will have to provide clear evidence.

    A strong trademark protects your right to continue using your brand. That's one of the benefits of trademark registration.

    Continuing Use

    Make sure no one can stop you from using your mark.

    Fighting to protect an unregistered mark often means costly lawsuits that you can’t afford.

    A strong trademark protects you from intellectual property theft. That's one of the benefits of trademark registration.

    Protection from Theft

    Once your trademark is registered, everyone can find out that you own it. This means that you can stop other people from trying to steal your mark by pointing to your registration, again avoiding drawn-out lawsuits – always a big plus!

    A trademark increases the value of your business assets. That's one of the benefits of trademark registration.

    Higher-Value Assets

    Registering your trademark gives you clear ownership and protection, so a registered trademark can be worth a lot more than an unregistered one. This can help you get a higher amount when bringing on investors or selling your business one day.

    Registering your trademark is the number one thing you can do to protect it.

    Registering your trademark before you begin using it will provide protection from the get-go. If you have already established your brand, a registered trademark will protect it going forward. The good news is that registering your trademark can be a fairly simple process if done correctly.

    Reach out to schedule a consultation with a trademark attorney to learn more about the benefits of trademark registration for your business.

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      How Can I Get a Strong Trademark?

      The strongest trademarks are:

      Identifiable and

      Unique

      A business may even want to rebrand if the trademark won’t be strong, because that means that your brand can’t grow to be the next “Apple®” or “Microsoft®”.

      Two big things to look for:

      Type of Mark

      Does your mark do more than just describe your business? If not, it may not be registrable at all, and even if it ekes its way to registration, it won’t be very strong. Unique trademarks are stronger than generic ones, and made-up marks are the strongest of all.

      Availability

      First, a search. The first step to determine whether your mark is available is searching the US Patent and Trademark Office database and the web for similar words, phrases, or logos. If you have an awesome phrase in mind but it’s already in use for products or services similar to yours, even by just one person, that could keep you from registering your mark and will make it very difficult to build your brand.

      A chart describing what makes a strong trademark from the weakest (descriptive) to the strongest (fanciful/arbitrary). The stronger a trademark, the more likely it is to protect the benefits of trademark registration.

      Wondering whether your business name or logo is identifiable and unique enough to obtain trademark registration? We can help you with a search. Reach out to find out how.

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        Searching and Filing: The Trademark Process

        Overall, it can take around a year to register a trademark from the time of submitting the application.

        It starts with filing the initial application, which will need to include information like the owner of the trademark, what type of goods and services the trademark is connected to, and “filing basis” (your “basis”/reason for being able to register the trademark, like use in interstate commerce). Once the application is filed, it will take around 3 months to be assigned to an examiner, and usually up 1-3 months for the examiner to review the application. The examiner will then either approve the application, reach out to discuss small issues with the application, or send an “Office Action” listing significant issues with the application, in which case you have 6 months to respond. If your response isn’t to the examiner’s satisfaction, your registration is usually declined. If the application gets approved or if your response is to the examiner’s satisfaction, in a few months the application will be published for 30 days so the public can object to the mark. If there are no objections, in about a month after publication, the mark is officially registered!

        We know it looks complicated, but we’re here to help if you need us.

        A flowchart detailing the steps to apply for a trademark through the USPTO. It's quite a complicated process to get the benefits of trademark registration.

        How G & G Law, LLC® Can Help

        If you’re ready to move forward with protecting your business’s name, logo, or phrase, we can make the process easy for you.

        First, we highly recommend conducting a thorough search to make sure your mark is available. We can’t tell you how much time and money, not to mention blood, sweat, and tears, our clients have saved by making the decision to change the name early, before too much is invested.

        Comprehensive Search

        Your trademark attorney will search the USPTO database, state trademark and business databases, and the web to see who is using your mark or something similar. We analyze these results and highlight any major issues that you may run into during and after the trademark registration process. This is the best way to make sure your path to registration is clear.

        After your attorney provides your search results, you and your trademark attorney will schedule a phone call to answer your questions and help you decide whether to move forward with applying for trademark registration with the USPTO.

        Once you feel confident that you have a mark that is identifiable and unique, we can help with the application process. We’ll gather the necessary information from you, complete and send in the application to the USPTO, then track your application as it works through its way through the their office.

        Of course, we’re available every step of the way to educate you about the process so you’re always in the loop and to answer any questions you may have.

        A flowchart detailing how to secure the benefits of trademark registration with G & G Law. First, a consultation to discuss your ideas, goals, and concerns regarding your trademark, and then you can decide which services you want to move forward with. Second, we search for your trademark, analyze the results, and have a phone call to answer your questions and talk about the future of your mark. Third, if you decide to proceed with trademark filing, we will send you a questionnaire to get the information we need to file, review your answers, and then we file! Finally, we keep you updated as your application works its way through the US Patent and Trademark Office.

        Our Prices

        Comprehensive Search

        $679
        • Checking the odds of registration
        • Assessing the strength of your trademark

        Trademark Application

        $1,100
        • Starting price
        • +USPTO filing fees

        Ready to protect and grow your brand? Schedule a consultation with a trademark attorney at G & G Law. The benefits of trademark registration could be yours if you start today!

          Set Up a Consultation

          Tell us about your business to get started